The AGS is a jewellery association that was established in 1934 as a non-profit organization. Once every two years, the board of directors elects a President to lead the society. The board delegates the day-to-day running of the AGS to Executive Director and CEO, Ruth Batson, who is currently the CEO of both the AGS and the AGS Laboratories (AGSL). The AGSL was founded in … [Read more...]
The Princess Cut
The princess cut was made popular in 1979 by three Israeli designers Ygal Perlman, Betzalel Ambar, and Israel Itzkowitz. Princess cuts started out as a fashion statement, but have become the second most popular shape in diamonds after the round brilliant. A princess cut diamond is traditionally square in shape and you will find that it is referred to as a “square modified … [Read more...]
The Gemological Institute of America
The Gemological Institute of America (GIA) is a non-profit organisation founded in 1931. Throughout its history, GIA has been driving innovation in the gem industry. Inventions credited to GIA include the jeweller’s loupe and microscope, the 4Cs, the diamond grading report, and GIA International Diamond Grading System™ including the cut grade for round brilliant … [Read more...]
What is the best diamond simulant?
After my review of the Amora Gem, I had many requests to include a comparison of the Amora Gem and the Asha so I decided to do one and here it is! … [Read more...]
Amora Gem Review
For the past three years, I have followed the development of the Amora Gem Review from BetterthanDiamond (BTD). Every Friday, I would look forward to reading the weekly updates that the President of BTD, Less P. Wright, would blog about. I just wish more CEOs are as engaging with their prospective customers as Less is.The Amora Gem finally became available for sale in August … [Read more...]